Standing International Forum of Commercial Courts
Standing International Forum of Commercial Courts is a forum that facilitates collaboration between the world’s Commercial Courts, to promote and support best practice and the just and effective resolution of commercial disputes.
Client
Judicial Office
Role
Sole designer
Expertise
Branding, Logo design
Challenge
Create a global brand that doesn't represent any one nation, but the whole world in best practices for commercial courts. Create a logo that is unique and accepted amongst a professional international audience.
The small 'O' became a symbol to centre the letters around. An emphasis of the global nature of the forum. The symbol sits at 23.5 degrees, a reference to the angle of the earths tilt.
Solution
A brand that focusses on the world its self. Using the concept of the earths tilt to create an icon and typographic elements.
Result
A brand that subtle yet effective. A logo that works along side others in the field, including the supreme court of Singapore.